The Importance of SEO for Home Service Businesses in Cheyenne, Wyoming
Blog Introduction: If you own or operate a home service business in Cheyenne, Wyoming, then you know how competitive the market can be. In order to stand out from your competitors and attract new customers, you need to make sure your business is visible online. That’s where SEO comes in.
Search engine optimization, or SEO, is the process of optimizing your website and online content so that it appears higher in search engine results pages (SERPs). When potential customers in Cheyenne are searching for businesses like yours, you want to make sure your business shows up first. Otherwise, they may never even know you exist.
SEO is critical for any business that wants to succeed online, but it’s especially important for home service businesses. Here’s why.
Home Service Businesses Are Local Businesses
Most home service businesses are local businesses, which means they rely on local customers for their revenue. And what do local customers do when they need a product or service? They turn to Google.
According to Google, 97% of consumers use the internet to find local businesses. And 61% of those consumers say they are more likely to contact a local business if they have a mobile-friendly website. If your website isn’t optimized for mobile devices, you’re already at a disadvantage.
But even if your website is mobile-friendly, that doesn’t mean you’ll automatically show up in mobile search results. You still need to optimize your site for local keywords so that potential customers in Cheyenne can find you.
The Home Service Industry Is Highly Competitive
The home service industry is notoriously competitive—and rightfully so. After all, there are only so many homes in Cheyenne (and most of them only need repair work done every few years). This means that if you want to succeed as a home service business owner, you need to find ways to differentiate yourself from your competitors—and SEO can help with that.