We live in a digital age and this digital age is not just for the younger generation. Think about it this, the last time you went out to eat at a restaurant did you check their reviews online? Or, how many times have you seen a friend ask for recommendations on Facebook? Have you clicked ads at the top of Google when searching for something you need answers to?
This is why marketing agencies across the globe are encouraging businesses to embrace digital marketing in all forms. However, it is important to note that once a business starts to develop their digital presence, they start competing with more and more businesses as well. Don’t worry this can actually be a good thing if approached correctly and we can help with that.
Local businesses across the globe have realized that these trends are not going away. In fact, local businesses who rely only on their city’s foot traffic for customers will soon realize the need for digital marketing, if they haven’t already.
Local digital marketing refers to all of the marketing efforts employed to reach a wide local population. Here are a few things that you can do to start growing your local digital presence.
1. Create Local Business Pages
Create local business pages on Facebook, LinkedIn, Yelp and other industry specific sites. All of these platforms are free and easy to use. All of these pages will appear in local searches which is exactly what you want in your marketing efforts.
Be sure that once you create these pages that you are constantly monitoring and updating them. It is the consistent interactions that really solidifies your local presence.
2. Encourage Reviews from Customers
Once all of those business pages are set up, you need to take advantage of them. Many of the platforms allow for customers to leave reviews/comments on your business. Positive commentary from customers is like free advertising.
Be watching to see when a customer leaves a good or bad review. Respond to each review that needs attention and show your customers you care.
Also, don’t be afraid to ask customers for reviews. Put up a sign on your door or inside your establishment to encourage reviews.
Pro Tip: Create a flyer that has 5 stars on it, this helps the customer psychologically leave a more positive review.
3. Use Local SEO Keywords
It is essential that you find out what people are searching for when they are looking for products or services related to your business. Once you compile a list of these keywords, like “dentists who do sedation” or “plumbers in loveland after hours”, you can start adding them to your local business pages. Adding these keywords to your business pages and, more importantly, your website will help you to start showing up in Google’s search ranks. The ultimate goal is for your business to appear on the first page of Google results. We can help you find keywords and know how many people are searching on those terms as well.
Remember to ad city and region names to your industry keywords. This will help produce localized search phrases and along with other changes will help move your site up the Google rankings.
Digital marketing is a very effective way to increase your brand awareness and sell more products and services at a local level. Whether it is adding a keywords to your website or creating a new social media page for your business, each of these tactics can help you grow your business and be ready for the next change coming down the digital highway.
We can help you make the changes you need. Give us a call for a free website and online evaluation. We will determine