Email has been around for a while now, and it has come a long way from being a faster way to send a letter to someone. Email can be used to keep a digital address book and contacts, send photos and documents, and even promote your local small business. However, there are many companies that have not yet learned the benefits of how to use it to broaden their customer base.
The benefits of internet email marketing are extensive: you can share news about your company, let people know about sales or events at your business, offer discounts or free incentives to existing and potential customers, and test interest in new products or services with the people who follow your company.
How Does Email Marketing Work?
If you think your business could benefit from marketing strategies via email, you might be wondering: How does internet email marketing work? There are plenty of services out there that can help you manage an email marketing campaign, but don’t let all the options overwhelm you.
A few of the most popular options are:
- Constant Contact
- Mail Chimp
For those who maintain their own websites, these services allow you to implement your email opt-in list yourself. However, if you have a web designer or host that takes care of all of the changes and updates to your site, you can create the opt-in list yourself, and have the service simply send instructions to your web designer to implement the new sign-up box on your website.
You can create new messages to announce an upcoming holiday, sale, event, new product release, or an incentive, or you can set up automated messages, such as tips or helpful information related to your business or product, to be sent out on a regular basis. Either way, you will have a new way to communicate with your customers and get them involved in your business.
On the other hand, if you don’t have a website, don’t worry! You can still take advantage of the benefits of internet email marketing. While you may not have a sign-up box on a website, you can add one to your Facebook page, or you can have a sign-up sheet right in your office or store! Many of these services allow you to add subscribers manually by importing a list or adding individuals one at a time. This will involve a couple extra steps for you, but staying in touch with your customers and growing your business is important, so you may decide that it’s worth the extra time and effort to keep track of your customer base and connect with them on a regular basis.
Using email to market your local small business is not a cure-all. It is simply another excellent online tool you can use to help people learn more about your business and contribute to it for years to come.